Jet Blue Airways Case Study

Crafting and Executing Strategy Jet Blue Airways case study In 2008 businesses began to cut back on employee travel, and consumers tried to save money and used stay-cations instead of vacations, during a summer the U. S. economy slowed and oil prices rose; jet fuel prices went through the roof as a result. to offset the higher fuel costs, airlines began increasing revenues by means such as: fuel surcharges, charges for the first checked bag, charging for blankets, pillows, and headphones, and finally lowering wages and grounding airplanes.Some airlines didn’t survive, some decided to form a merger to try to buoy the rising costs. Beyond cost, there was the prospect of increasing competition, shortages in pilots, flying schools lacked instructors, and labor costs. Some companies as a result of the impact of these new changes employed a new tactic of their own: large airlines would steal pilots from smaller companies, luring them with better pay and benefits. JetBlue’s st rategy was to be a company that would combine the low fares of a discount airline carrier with the comforts similar to a den in people’s homes.Passengers could save money while they ate gourmet snacks, sat in leather seats, and watched television. The goal overall, was to bring humanity back to air travel. 3. Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving these objectives. JetBlue was a discount airline carrier, offering passengers low fares, point to point systems, and maintained quick turnaround times at airports. Its operating costs were low, especially in comparison to other major airlines.The company’s turnaround time was 20-30 minutes, because they did not serve meals, meaning they did not have to wait for catering services; flight attendants stowed carry-on bags in overhead bins, and everyone on staff helped to throw away the trash after each flight. The company’s organizational culture was a strong one, and it achieved extraordinary results by implementing five steps: defining the company values, hire employees that mirrored company values, exceed employee xpectations, listen to customers, and create the organizational culture. First step; defining the company’s values: safety, caring, integrity, fun and passion. These values guided the decision making process for employees. Safety was a number one priority, and to exhibit their commitment to safety, JetBlue teamed up with Medaire Inc. , so that crew members could immediately consult with land based physicians anytime a passenger fell ill; it was also the first airline to install Kevlar cockpit doors and surveillance cameras.Step two was to hire employees that mirrored the company’s values. During the hiring process, JetBlue wanted to hear that a candidate had done something special for someone else. The third and fourth steps involved ensuring that the company continued to exceed employee expectations an d to ensure that it listened to its customers. The final step in creating the company’s organizational culture was to create a culture of excellence; the company had to continually improve its services and set itself apart from its competitors.Jet Blue’s strategies for 2008 and beyond included following several new strategies: To reevaluate the ways the company was using its assets, reduce capacity and cut costs, raise fares and grow in select markets, offer improved services for corporations and business travelers, form strategic partnerships, and increase ancillary revenues. (Thompson, Jr. , Strickland, III. , Gamble, 2010). During the deployment of these strategies, Jet Blue further laid out their plans.To reduce capacity and cut costs, JetBlue agreed to sell nine used Airbus A320s in 2008, which netted a cash gain of $100 million. The company delayed the delivery of 21 new Airbus A320s, which were scheduled for 2009-2011, to 2014 and 2015. This allowed JetBlue to p ut off payment for the airplanes, and save on operating expenses. (Thompson, Jr. , et al; C-72). The company suspended service in and out of several states, and cancelled plans for service between Los Angeles International Airport and Boston and New York.Doing so helped save money on fuel expenses. JetBlue started to employ their plan to grow in selective markets, and raise its fares. In March 2008, JetBlue announced that Orlando would become a focus city, and that it would open service between Orlando and Cancun, Mexico, as well as Orlando and Santo Domingo, Dominican Republic. This would become tentatively approved to be Orlando’s only service to South America. Also in March 2008, JetBlue’s average one-way fare reached a high of $138.This was still very competitive with other airline carriers. According to the U. S. Department of Transportation, the average domestic fare in 2007 was $331. JetBlue made efforts to appeal to business travelers by introducing refundable fares, and allowed corporate meeting planners to receive meeting specific discounts as well as a complimentary travel certificate for every 40 customers booked to the same event destination. The company entered into a five-year agreement with Expedia Inc. to reach leisure travelers.The goal of forming strategic partnerships was achieved when it developed an agreement with Aer Lingus that let passengers make a single reservation between Ireland and 40 different destinations in the U. S, via JetBlue’s hub John F Kennedy international airport. It also developed a marketing partnership with the Massachusetts based Cape Air, so passengers could transfer between the two carriers to get to places such as Hyannis, Nantucket, and Martha’s Vineyard. References http://www. flightglobal. com/news/articles/interview-jetblue-chief-executive-dave-barger-345289/

Reflection Paper Temple Grandin

Temple Grandin Emergence: Labeled Autistic Positive Outcomes Born in 1949, Temple Grandin was first diagnosed with brain damage at the age of three and then, at the age of five, labeled Autistic. Today Temple Grandin, self-labeled as a recovered autistic, is a well-respected doctor in animal science, a professor at Colorado State University, a bestselling author, an autism activist, and a leading consultant to the livestock industry on animal behavior.While it is easily argued that Temple Grandin’s life does not represent the norm for most children with autism, her autobiography, Emergence: Labeled Autistic (1986) offers a powerful picture of the influences and experiences that steered Temple through her journey ‘emerging’ from autism. Considering Temple’s challenging behaviors as a toddler and the norms for the time, it would not have been surprising if Temple’s mother had followed the advice of the doctors and placed Temple into an institution at t he age of three or kept her isolated at home.Instead, her mother provided therapy and activities that kept Temple â€Å"from tuning out and failing to develop† (p. 20). At the age of three, Temple began regular therapy with a speech teacher who â€Å"helped [her] hear the consonants by stretching out and enunciating the consonants† (p. 17). Although the reader only has a glimpse of the challenge it must have been, it is clear that Temple was included in the daily and special activities of her family’s life with little allowances made for her atypical behavior: â€Å"Being a child of the 1950’s was an advantage because of structured Miss Manners meals and lots of turn-taking games kept me tuned in.The family meals and games also taught essential social skills† (p. 20). As Temple grew older, her mother continued to strive for Temple to have a normal life, enrolling her in kindergarten at the age of five, while also taking a proactive role in preventi ng problems before they happened. â€Å"The school I attended was a small private school for normal children. Mother had discussed my problems extensively with the teachers. On the first day of school I was kept home so that the teachers could explain to the other children that I was different† (p. 32).Temple’s mother was consistently an advocate for her; she did not shy away from providing Temple with experiences that would be challenging for Temple, for herself or for others. The summer after third grade, Temple went to sleep away camp. Even though this experience could be labeled a failure, Temple’s mother did not place the blame on Temple; she believed that the poor outcomes were the result of the adults handling the situation ineffectually. â€Å"When Temple is in secure surroundings where she feels love above all, and appreciation, her compulsive behavior dwindles† (p. 2). â€Å"The second problem was the camp personnel’s lack of insightâ₠¬  (p. 55). After graduating from her small elementary school, at the advice of her teachers and therapists, Temple was enrolled in a large private school. When it became clear that this setting was not appropriate for Temple, her mother, once again did not blame Temple. â€Å"I explained and she listened carefully. As usual, she stood up for me† (p. 68). Temple’s mother then took considerable time (and, in likelihood, spent considerable amount of money) to find a school that would be the best match for Temple.With Temple’s input, Temple’s mother selected the Mountain Country School in Vermont. â€Å"The Mountain Country School was started for gifted children like you† (p. 70). The Mountain Country School, as described by Temple, appeared to be an ideal school for children with high-functioning autism even by today’s understanding and standards. The basic philosophy of the school rested upon the principle of permitting students an opportuni ty to achieve what they could in specific areas, while at the same time both academic and personal allowances were made for areas of emotional handicaps (p. 2). There were four essential areas for both the school and the individual: an understanding of an individual’s personal problems and what to do to correct them; mastery of study skills; developing the social skills essential to everyday association; and the competition of everyday living either in or out of school (p. 72). Throughout Temple’s ‘emergence from autism’, Temple’s mother focused on Temple’s strengths and affirmed Temple’s differences and way of looking at the world. In letters to Temple, Mrs. Grandin wrote, â€Å"Be proud you are different.All bright people who have contributed to life have been different and found the path of life lonely. While the joiners and social butterflies flutter about, Temple, you’ll get real things done (p. 124). â€Å"You need symbo ls. You live them. Like a work of art they are a physical expression of what you feel† (p. 125). â€Å"Wanting to grow really loves yourself, loving the best part of yourself† (p. 148). Temple’s mother was not her only champion. While at the Mountain Country School, a teacher, Mr. Carlock emerged as an influential mentor for Temple. Like Temple’s mother, Mr.Carlock â€Å"didn’t see any labels, just the underlying talents† (p. 90). â€Å"He didn’t try to draw [Temple] into his world but came instead into [her] world† (p. 90). Through Mr. Carlock, Temple learnt many social skills. â€Å"He didn’t preach but showed by his own conduct a social perception that I envied and tried to emulate. From him I was learning humanistic values that I lacked because of my autism† (p. 91). Mr. Carlock did not try to force Temple to study material simply because it was the curriculum. Instead he started with where she was and used her interests to connect her to learning. â€Å"We start with you, Temple.If you want to prove your theory, then you’ll have to learn math, read scientific articles in the library, do some research† (p. 107). He realized that fighting Temple’s fixations was futile; instead he â€Å"channeled [her] fixations into constructive projects† (p. 90). These projects benefited Temple in many ways: she learned through creating; she was motivated to learn academics that might help with her projects; she stayed focused and busy which decreased her anxiety and limited her chances of ‘getting into trouble’; and she was productive, raising her worth both in her own eyes and that of her teachers and peers.Like Temple’s mother, Mr. Carlock affirmed Temple’s worth. â€Å"You’re a gifted individual, Temple- much more than any individual with just sex appeal. Your appeal, when you grow up to it, will be not only physical but intellectual, tooà ¢â‚¬  (p. 92). Years later, Mr. Carlock, perhaps unaware of what he is doing, sums up his own successful approach in his preface for Temple’s autobiography, â€Å"†¦there is hope for the autistic child – that deep, constant caring, understanding, acceptance, appropriately high expectations, and support and encouragement for what is best in him will provide a base, from which he can grow to his own potential† (p. ). From a very young age, Temple began to dream about â€Å"a magical device that would provide intense, pleasant pressure stimulation to [her] body. In [her] imagination this wonderful machine would not be a substitute to [her] mother’s hugs, but would be available at any time to soothe [her]† (p. 36). Perhaps due to her high intelligence and the acceptance by the adults around her, Temple was able to hypothesis the similarities of experiences that made her feel better. â€Å"Since I had no magical, comfort device, I wrapped myself in a blanket or got under sofa cushions to satisfy my desire for tactile stimulation.At night, I tucked in the sheets and blankets tightly and then slid in under them. Sometimes I wore cardboard posters like a sandwich board man because I enjoyed the pressure of the boards against my body† (p. 37). Through a lucky twist of fate, during a summer visit to her aunt’s ranch, Temple encounters a cattle squeeze machine; a strongly built stall for holding cattle still to minimize the risk of injury to both the animal and the operator whilst work on the animal is performed. Temple was fascinated by the squeeze machine: she observed over and over that when placed in this machine, the nervous animals calmed down.When Temple climbs into the squeeze machine herself, she finds that it has a similar effect on her own nerves: â€Å"the effect was both stimulating and relaxing at the same time† (p. 95). The magic device, ‘the squeeze machine’ came to play a signific ant role in Temple’s journey. First, it became another project for her to focus constructively on. It also began to give Temple some control over her debilitating anxiety. The device also provided Temple with an incentive as she â€Å"wouldn’t allow [herself] the relaxation/stimulation of the chute until [her] homework was completed† (p. 00). In college, proving the value of the squeeze machine for herself and other individual’s with autism became a purpose for learning skills and subjects that did not come easily to Temple. Eventually, the squeeze machine became a major reason for Temple’s career choice. During her time at Mountain Country School, Temple was able to find spiritual strength in visiting The Crow’s Nest. The Crow’s Nest was a small observation room on the roof where Temple could look out and see the mountains.With the characteristically literal thinking of an individual with autism, Temple had latched on to a Bible read ing she heard at chapel: â€Å"Before each of you there is a door opening into heaven. Open it and be saved† (p. 84). Temple began to search for the door. She finds a little wooden door that opened out onto the roof and to The Crow’s Nest. For Temple, this door, this place became her door to her Heaven where she could feel safe, hopeful and peaceful and was able to explore herself: her past, her present and her future.Temple believed that in going through this little door, in spending time in the Crow’s Nest, she experienced an awakening of her soul and mind (p. 87). The Crow’s Nest became a symbol to Temple that she could move forward, walk through new doors and grow. While most of Temple’s ‘emergence from autism’ took place before research on positive transition outcomes for children with disabilities, it is easy to see that Temple’s experiences demonstrate what research confirms to be true.Positive transition outcomes are mor e likely when parents or other family are involved; when the student has experienced school and community inclusion; the student has input into the goals; the student has had opportunity for employment experiences prior to graduation from secondary school; the student has an appropriate level of social competence; he student has developed skills and talents that are wanted and needed by the employers; the student has self-determination and self-advocacy skills; and the student has postsecondary education.Parent Involvement Temple was blessed with a mother who provided practical and emotional support as well as sourcing appropriate resources for Temple including therapy, a skilled nanny, schools and other experiences that helped Temple develop. Throughout her life other individuals took a personal interest in Temple, acting as mentors and guiding her academically and socially. The affirmation that Temple received from her mother and her mentors fueled Temple’s will to succeed. Experience in School and Community InclusionFrom the beginning Temple’s mother facilitated Temple’s inclusion in school and the community. Temple attended schools for typical children, was expected to participate in family activities, was supported in having friends, learned to swim and ride horses and attended summer camp. When a difficulty arrived, her mother advocated strongly for Temple while accepting Temple’s challenges. And when necessary, Temple’s mother sought out another school and community that was a better match for Temple. Student has Input into GoalsTemple’s teachers and mentors followed Temple’s interests, her fixations, and used these interests to persuade Temple to learn academic skills that did not interest her directly. Her interest in animals leads her to a degree in Animal Science. Temple states in her introduction, â€Å"Successful people with Asperger’s that I see †¦ were able to develop their ‘tal ent’ area into skill that other people appreciate and want† (p. 16). Self-determination and Self-advocacy Skills It is probably that Temple was born with a certain amount of determination to do what she wanted.Although often what she wanted was not what others wanted, this determination was refocused by her mentors into productive goals and projects that took into account what Temple wanted. Postsecondary Education Temple, with the support from both old and new mentors, attended college and graduate school. The college was carefully selected to meet Temple’s needs. â€Å"I will forever bless those who selected a small college for me† (p. 107). Skills and Talents that are wanted and needed by Employers/Opportunity for Employment Experiences From early on Temple was encouraged to create things.Later on she had opportunities to build and repair useful things such as a system to open the gate to her aunt’s ranch from the car. Although details are not gi ven in Emergence, the book suggests that she had responsibilities at Mountain Country School to help with the farm and the horses. During her visit to her aunt’s ranch she is encouraged to try out running different equipment. The summer after high school graduation Temple spends the summer working at her Aunt’s ranch. While at college she works with children with disabilities.Temple herself advocates: â€Å"Develop their talents into skills that can be used in a job or hobby. The goal is to provide them with skills that can give them satisfaction in life through shared interests. Some of the happiest people in the autism spectrum are the ones who have friends that share their special interest† (p 14). Social competence Through opportunity, experiences, role models and guidance from mentors she respected and felt cared for by, Temple was able to learn sufficient social competence to continue her education and hold jobs.Temple Grandin’s book, Emergence, off ers a real life example of how love, support, experiences and appropriate teaching and guidance can allow an individual to overcome her disability. While Temple stands out as an astonishing story of success, where everything that contributed to her positive outcome came together almost as a miracle, educators and parents of children with difficulties can use her experiences combined with the more recent research to plan deliberately to improve positive outcomes for their children.

Microsoft Vdi

Microsoft VDI Technical Proposal CYQUENT Ref: DXB-ATG-12004-SOW 5/20/2012 Prepared for Al Tayer Group Prepared by Lakmal Perera * Contents 1Introduction3 2Section 1 – Solution Overview4 2. 1Areas within Scope4 2. 2Areas Out of Scope4 2. 3Summarized Bill of Materials5 2. 3. 1Server and Software5 3CYQUENT Profile6 3. 1Our Vision6 3. 2Our Mission6 3. 3About Us6 3. 4Cyquent Competency Levels6 3. 5Core Offerings7 . 6Project Organization and Staffing7 4Implementation, Project Approach, Timeline and Service Deliverables8 4. 1Project Approach8 4. 1. 1Microsoft Solutions Framework8 4. 1. 2The IT Service Lifecycle9 4. 1. 3The Lifecycle Phases9 4. 2Timeline10 4. 2. 1Key Service Deliverables and Acceptance Process10 4. 3Service Deliverable Acceptance Process10 4. 4Project Completion11 5General Customer Responsibilities and Project Assumptions12 5. 1General Customer Responsibilities12 5. 2Project Assumptions12 IntroductionThe Statement of Work (SOW) and any exhibits, appendices, schedules and attachments describe the technical scope of work of project only. This SOW represents the complete baseline for scope, services, service deliverables, and acceptance applicable to this project. All changes to this document will be managed in accordance with the Change Management Process defined below. The Al Tayer Group IT has requested CYQUENT Technology Consultants to help them design and implement the following initiatives: * Microsoft VDI High Availability : Installation of Remote Desktop Connection Broker * Installation of Remote Desktop Session Host * Installation of Remote Desktop Virtualization Host * System Center Virtual Machine Manager CYQUENT Technology Consultants hereby indicate full interest in engaging with ATG on the said project and this Statement of work provides all details to that effect. Proposal Highlights I. Detailed Statement of Project Scope – Areas in Scope and Out of Scope II. Project Methodology: a.Cyquent Consultants will follow Microsoft So lutions Framework and ITIL methodology to implement a project. The implementation methodology is broken into five high level phases. The phases are designed to be run in sequence as the outputs from one phase are required inputs into the next phase. i. Envision ii. Plan iii. Design iv. Deploy v. Manage III. Project Timeline: The Project is estimated to take 1 Calendar Month days of duration. IV. Bill of Materials: Listing of Hardware & Software required to uccessfully complete the project based on details provided by ATG IT Team V. Cyquent Experience: Cyquent has successfully delivered many Microsoft Infrastructure Projects in different organizations; therefore Cyquent consultants are familiar with the intricacies involved in the successful deployment of Microsoft technologies. By choosing Cyquent, Al Tayer Group will be mitigating the risks involved in undertaking such a Project because of Cyquent best design practices and knowledge base drawn from our earlier engagements.Section 1 – Solution Overview Areas within Scope 1. Envisioning 2. 1. Planning / Design Workshop for fine tune approach and discuss risk areas for ATG. 2. Planning 3. 2. Update / fine tune project plan 3. 3. Develop Design & Build Documentation for Solution 3. 4. Review and Acceptance. 3. Stabilization 4. 5. Update / fine tune project plan 4. 6. Verify hardware, software and network infrastructure pre-requisites in place and operational 4. 7. Update go-to-production plan 4. Deployment 5. 8. Microsoft VDI 5. 9. 1.Installation of Remote Desktop Connection Broker 5. 9. 2. Installation of Remote Desktop Session Host 5. 9. 3. Installation of Remote Desktop Virtualization Host and HyperV 5. 9. 4. 1. Create Virtual Machines 5. 9. Installation of System Center Virtual Machine Manager 5. 10. Deployment Review and Acceptance. 5. General Troubleshooting , Basic Operations Training and hand over Areas Out of Scope 1. Anything else not included in this section and any activity other than what is d etailed in the â€Å"Areas within Scope† section above. . All products listed for deployment and configuration will be based on out of the box functionality 3. Acquiring any third party applications and hardware devices is ‘out-of-scope’. 4. Any deployment or configuration on client desktops other than the items listed in the section above. 5. No connectivity to any legacy system. Any connectivity / migration requirements to legacy systems will be treated as separate engagement. 6. Any deployment or configuration in the following areas to be done on advisory basis only * SAN replication. Network layer configuration (This includes firewall / UMT level public IP NAT, SSL offloading, core switch configuration and network configuration for traffic to terminate on servers. ) * Disaster Recovery site. Summarized Bill of Materials Server and Software The table below is an aggregation of all the server hardware and software required based on initial discussions with Al T ayer Group: Note: RD Virtualization Host can host up to 40 VDI desktop per server as per below Configuration, with total of 80 VDI’s on 2 servers. Server| Memory| CPUCores *| Local Disks| SAN Access| Network Cards| Software| | | | | | | | x Windows 2008 R21x Windows 2008 R22x Windows 2008 R21x Windows 2008 R2| 6GB6GB64GB6GB| 2 Core x642 CoreX6416 CoreX644 CoreX64| 2x75GB2x 75 GB1x 75gb1x 1000GB2x 75 GB| NoNoYesNo| 2222| * Windows 2008 STD x64 * Remote Desktop Connection Broker * Remote Desktop Session Host * Windows 2008 STD x64 * Remote Desktop Connection Broker * Remote Desktop Session Host * Windows 2008 ENT x64 * RD Virtualization Host, Hyper-V * Windows 2008 STD x64 * System Center Virtual Machine Manager| * – The CPU column specifies number of cores required rather than physical processors. CYQUENT Profile Our VisionTo be the most business friendly and cost effective IT consulting company by choice in the gulf Our Mission Consistently provide dependable IT Consul ting solutions that best satisfy customer’s business needs About Us CYQUENT is a strong Microsoft Gold Certified Partner in the Gulf managed by Ex-Microsoft Services Manager. CYQUENT is actively engaged in several projects with the local Microsoft team for customers in different verticals/Industries. Finding the right partner is an equally important task as identifying the right solution for your business needs. We at CYQUENT work and build solutions that are â€Å"Customer Centric†.We understand customer needs and align our approach to provide them with tailor made solutions to reach their business goals without compromising on the best Practices. Cyquent Competency Levels * Core Offerings * Technical Consulting – Design , Deployment, Project Management: * Information Worker (SharePoint/SQL/CRM) * Infrastructure * Security * Support (Premier Support) * Outsourcing :- * Managed Services * Staff Augmentation * Helpdesk Project Organization and Staffing Resource T ypes Allocated to the Engagement: 1. Cyquent Engagement Manager 2. VDI- Architect (On/Off-site) 3. Cyquent Consultants 4.Cyquent Server Engineer Implementation, Project Approach, Timeline and Service Deliverables Project Approach Microsoft Solutions Framework We will leverage the Microsoft Solutions Framework (MSF) to execute this SOW. MSF represents an industry-proven solution development approach that provides for well-defined phases that take into account development of requirements, architectural design, detailed software design, software development, system testing, and managed release cycles. MSF Process Model Phases and Milestones MSF organizes the solution approach into five distinct phases during the project lifecycle. Envisioning: Envisioning involves creating a business vision and defining the scope of work necessary to bring the vision to reality (e. g. , business case justification, business studies, etc. ). * Planning: Planning continues through the development of deta iled functional requirements, system and application architectures, the user interface prototype, and a detailed project plan for the remainder of the project. * Development: The Development phase begins with the first iteration of development and culminates with the â€Å"functionality complete† milestone (or Beta release). Stabilization: The Stabilization phase involves testing and acceptance. * Deployment: The Deployment phase includes deployment of the core technology and site components, transitioning of the project to operations and support, and obtaining final Customer approval of the project * Change and Release Management CYQUENT will follow ITIL best practice guidance drawn from the public and private sectors across the world for the Change and Release Management processes to deploy this solution in your production environment. The IT Service LifecycleThe IT service lifecycle describes the life of an IT service, from planning and optimizing the IT service to align w ith the business strategy, through the design and delivery of the IT service, to its ongoing operation and support. Underlying all of this is a foundation of IT governance, risk management, compliance, team organization, and change management. The Lifecycle Phases The IT service lifecycle is composed of three ongoing phases and one foundational layer that operates throughout all of the other phases. They are: * The Plan Phase. * The Deliver Phase. The Operate Phase. * The Manage Layer. IT service lifecycle Timeline The Project is estimated to take 1 Calendar Month for completion subject to the following pre-requisites being fully completed: * Work Order Signed * Software & Hardware completely ready * Al Tayer Staff allocated for the project Key Service Deliverables and Acceptance Process Key Project Service Deliverables The following is a list of the key project service deliverables that will be delivered within this SOW which must be formally reviewed and accepted. Project Phase| S ervice Deliverable Name |Planning| * Planning Workshops * Design & Build Documentation for Solution * Project Plan| Deployment| * Installation of Remote Desktop Connection Broker * Installation of Remote Desktop Session Host * Installation of Remote Desktop Virtualization Host and HyperV * Create Virtual Machines * Installation of System Center Virtual Machine Manager| Training| * Training workshop for IT operations handover | Service Deliverable Acceptance Process At specified milestones throughout the project, we will deliver completed project service deliverables for review and approval.Service deliverables shall be reviewed within 4 consecutive business days from the time of submittal for acceptance. Service deliverables shall be deemed accepted in the absence of review or response of acceptance within this specified time. The use or partial use of any service deliverable constitutes acceptance of that service deliverable. Feedback supplied after the review period will be evalua ted as a potential change of scope and shall follow the Change Management Process outlined in this SOW. The Service Deliverable Acceptance Process is described below. * Submission of Service deliverablesThe CYQUENT Project Manager, or his designee, will prepare a Project Status report and forward with the respective service deliverable to the Customer Project Manager, or Customer designee, for consideration. * Assessment of Service Deliverables: The Customer representative will determine whether the service deliverable meets the requirements as defined in this SOW and that the service deliverable is complete. Additional work on, or changes to, an accepted service deliverable that are requested by the Customer will managed through the Change Management Process. Acceptance / Rejection: After reviewing, the Customer will either accept the service deliverable (by signing and dating the Service Deliverable Acceptance Form) or will provide a written reason for rejecting it and will return the Service Deliverable Acceptance Form to the CYQUENT team. * Correction of Service Deliverables: CYQUENT will correct in-scope problems found with the service deliverable and will address the correction of out-of-scope changes according to the Change Management Process.CYQUENT will submit a schedule for making changes to the service deliverable within two (2) business days of receiving a rejected Service Deliverable Acceptance Form. Once CYQUENT corrects all previously identified in-scope problems, the service deliverable will be deemed accepted. * Monitoring and Reporting: The CYQUENT project team will track service deliverable acceptance. Updates on service deliverable acceptance will be included in the status report and discussed in the status meeting. Service deliverable acceptance issues that cannot be resolved will be elevated to the Project Steering Committee.Project Completion The project will be considered complete, when any of the following are met: a. All of the servic e deliverables identified within this SOW have been completed, delivered and accepted or deemed accepted, including approved Change Request Forms b. The fee provisions of the Work Order have been met or c. This agreement is terminated pursuant to the provisions of the agreement. General Customer Responsibilities and Project Assumptions General Customer ResponsibilitiesOur delivery of the services are dependent on your involvement in all aspects of the services, your ability to provide accurate and complete information as needed, your timely and effective completion of the responsibilities as identified herein, the accuracy and completeness of the Assumptions, and timely decisions and approvals by your management. In performing our services under this SOW and the applicable WO, we will rely upon any instructions, authorizations, approvals or other information provided to us by your project Manager or by any other personnel identified by your Project Manager.Project Assumptions The Se rvices, fees and delivery schedule for this project are based upon the following assumptions. * All pre-requisites like :- * Hardware, Software, Resources and Networking Infrastructure (LAN or WAN) will be ready before CYQUENT Team starts Software deployment * Although CYQUENT can assist with troubleshooting procedures that pertain to environmental causes, specific issues maybe uncovered that require escalation to product support services for Microsoft or other products. These will be initiated using the customer’s existing support contracts with Microsoft and / or other vendors. Office facilities: Suitable office facilities at the project premises for our consultants during this engagement – with desk space, telephone (for internal and external calls), power, network connectivity (for printing documents, accessing project resources and storing project information), and Internet connectivity * Access: Timely access for our consultants to the facilities, IT infrastructu re, applications, data, documentation and staff necessary for us to carry out this engagement. * IT facilities and equipment: All computer facilities, hardware and system software needed for this project. Staff: Commitment of key stakeholders and suitably skilled staff to work with Cyquent Services consultants on this project as and when needed – particularly to clarify requirements and context during the project and to take ownership of the outputs of this engagement going forward, including: * Senior experienced Technical resources from application, systems and infrastructure teams. * Business management staff * Timely response: All necessary project decisions, feedback to queries and review of project deliverables in a timely manner, so as not to delay the project.

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 17

Marketing - Essay Example In the past the marketing department was solely responsible for the marketing duties, this is no longer the case. An example of a company that has made marketing a responsibility of every employee is Westernbank Inc. This bank created a policy in which every member of is staff is required to place a huge bumper sticker with the company logo in the vehicle they drive. Greater emphasis is being place in satisfying customers to increase retention rates. Companies are receiving input from different members of the departments in the product design process. Organizational change is a major force that has influenced this new tendency. Companies have realized that teamwork is an important element of a successful business. A tendency in this new corporate environment is the reduction of suppliers. Companies used to have many suppliers in the past. The reasoning was that more suppliers would lead to better prices and more flexibility. Companies realized there is more value in creating a close relationship with a few suppliers. Building a close business relationship leads to better service from the supplier and access to a partner that will help you and accommodate your needs. Having fewer suppliers also is advantageous because it reduces the administrative work of having a lot of accounts. The tendency is aligned with the downsizing movement over the last twenty years. In the past business focused on creating everything they could themselves. In our new age businesses have changed their position tremendously. Outsourcing has become a widespread strategy in many organizations. A lot of components are being purchased in countries such as China that can manufacture at lower prices. A lot of business processes are being outsourced to countries such as India. India is the leading exporter of information technology and business processes in the world. The outsourcing trend has emerged due to economic forces and competition. The

The Effects of Bullying In Relation to a Childs Performance both Research Paper

The Effects of Bullying In Relation to a Childs Performance both Academically and Socially - Research Paper Example School bullying is a pervasive problem found in primary, middle and high schools across the United Kingdom and around the world. As an international phenomenon, school bullying occurs at similar rates in disparate cultures, countries, and educational settings (Carney & Merrell, p364-382, 2001). Once seen as a normal, if not harmless part of growing up, school bullying is now recognized as one of the primary threats to school safety today (Junoven, p36-40, 2005; Scarpaci, p170-174, 2006; Whitted & Dupper, p167-175, 2005). Within the last decade, several fatal school shootings committed by the victims of school bullying including the Dunblane massacre have brought major media attention to the issue. The result has been an increase in public awareness about the harmful effects of school bullying and a flurry of local, state, and nationwide programs designed to prevent or at least contain the problem. In recent years, psychologists, sociologists, and school administrators have all publis hed a plethora of research about school bullying. This topic is chosen because it addressed a key dilemma facing our society and youth which needs to be addressed and resolved. I hope this paper would have a way for policymakers to formulate their policies in light of the suggestions in this paper. Before I begin the review of literature on this subject, I believe we Definitions of school bullying include four basic elements. First, school bullying does not happen between peers who share an equal or similar degree of power, but always involves a more powerful perpetrator intimidating a weaker subject.  

The Leadership Experience Assignment Example | Topics and Well Written Essays - 500 words

The Leadership Experience - Assignment Example Vicente says that his secretary always replies his mail, and he does not seem to find anything wrong with that (Daft, 2015). Task 2 The main purpose of Chuck's communication to Vicente was to urge him to ensure that the deadline for supplying the toys that Hunter Worth had placed an order for was met. The main purpose of Chuck's communication to Michael Sato seems to have been to lodge a complaint about what seemed to him like lack of commitment and seriousness by Vicente towards meeting the deadline. While choosing his channel of communication with Vicente, Chuck should have considered the following factors. Urgency: As the matter at hand was urgent and required an immediate response, a telephone call would have been more effective.Confidentiality: By making a telephone call, he would get to speak to Vicente in person as opposed to emails that may be answered by anyone. On his communication with Sato, Chuck should have considered: Confidentiality: A call would have been more discree t. Sato is seen to have forwarded the email to Vicente's bosses, leading to conflict.Nature of relationship: Considering that Sato and Chuck were personal friends, he would have been comfortable speaking to him in person or calling him on his personal cellphone as the issue being reported to him does not seem to have been intended to be official. Task 3 If I were Chuck, I would have made a call to Vicente instead of sending him an email. This would have conveyed the message with the urgency required.

Political Parties and the Electoral Process Essay - 2

Political Parties and the Electoral Process - Essay Example It is, therefore, important to examine the differences between the Democratic and Republican parties, the role that campaigns have played in maintaining this two party system, and the reasons why third party candidates have never been successful at the national level in a Presidential election. Ideological Differences There are many differences between the Republicans and Democrats, but let us on three fundamental areas that are often raised in political discussions. Abortion, for example, is one issue that has divided the political spectrum fro decades. Generally speaking, Democrats support the right of a woman to have an abortion, commonly referred to as being pro-choice (Bolce & Maio, 2002). Republicans, on the other hand, are generally considered to be pro-life and believe that abortion should be illegal. Consider the military. While both parties obviously are proud of the military and believe whole heartedly in America’s right to defend itself, Democrats are in favor of a smaller military and less spending on this area. Republicans, however, typically argue for increased spending on the military and its various services (Pletka, 2013). Finally, we can point out differences on the environmental front. Democrats are generally supportive of policies aimed at protecting the environment, while Republicans are considered to be much more cautious in this area and look to the private sector to take the lead (Newport, 2009). The Campaign Process and Third-Party Candidates Lack of Success It has been said that money dominates America’s political system, and perhaps nowhere can this be demonstrated more than the campaign process. With the largest businesses and private individuals giving substantial sums of money to one of the two major parties, it becomes readily apparent why third party candidates have struggle to even get on stage with one of the other Presidential contenders, much less make an impact. Candidates from the Republican and Democratic pa rties dominate the airwaves during a Presidential campaign, while third-party candidates struggle to have enough money to put up campaign posters. In addition, since candidates must separately register in each of the 50 states in America, the grassroots effort must be tremendous (Colquitt, 2008). As each of the two major parties have hundreds of thousands of supporters in any given location, this is relatively easy for them to accomplish. Third-party candidates, however, generally have extremely localized support, making it nearly impossible for them to get on the ballot in all 50 states. Since America’s electoral system takes into account state votes separately from one another, third-party candidates find themselves at a comparative disadvantage right out of the gate. For these reasons, and other, the political system in America continues do dominate the office of President, and that will likely continue for the foreseeable future. Conclusion While certain third-parties hav e certainly made inroads into the political system at the local level, there role in the national system certainly remains negligible at best. There are ideological differences, to be sure, between the two major political parties. Political fighting has grown at a feverish pace

Midterm Examination Essay Example | Topics and Well Written Essays - 1500 words

Midterm Examination - Essay Example The paper will incorporate historical evidence to support this stance. Open door imperialism can be basically defined as the act of powerful nations controlling the lesser powerful nation in the world so as to primarily safeguard the powerful nations’ interests. America being the world’s superpower has applied the open door imperialism to most parts of the world where it can reach. Its military is crucial to the United States spreading open door imperialism. The Monroe doctrine was the first step towards American open door imperialism. The doctrine implied that the United States would consider any acts by European states to interfere or colonize lands in north and South America as aggression towards the USA. Also, the act stated that America in return would not interfere with the internal running or colonies of European nations. The Monroe doctrine subsequently became a defining element of the USA foreign policy. Later, the doctrine would be relied upon and invoked by various USA presidents such as Ronald Reagan, John F Kennedy, and Theod ore Roosevelt. Contained in the doctrine are two significant themes of manifest destiny and exceptionalism. These two themes refer to the power and right of America to interfere, correct or, exert its power and influence across the globe. This doctrine was therefore used by the United States in several instances to justify USA intervention abroad throught most of the 19th century. For instance, the USA was involved in the Hawaii annexation and the Spanish American war (McCormick, 1963). The Monroe doctrine consequently came to basically define the United States’ control sphere that very few countries dared or dare to challenge. Its definition expanded greatly as the United States gained more power. America enacted the big brother policy in the early 1880s with a major aim of rallying Latin American countries behind it.

Health Science and Medicine Essay Example | Topics and Well Written Essays - 1250 words

Health Science and Medicine - Essay Example From this discussion it is clear that  there are various features present in the patient engagement applications available. For one, all these patient engagement applications offer medical tips and advice. This information helps the patients learn more about various diseases. The advice given on these applications helps the patients manage how to manage particular diseases. The other feature is that these application offer platform for the patients to give their feedback to the hospital or ask any questions.This study highlights that  patient education is one of the most important factors when it comes to ensuring that their health is made a priority. Patients who have been empowered with knowledge will be able to spot any problems in their health, signs and symptoms of various ailments. The patients are going to be more responsible in matters concerning their health and when the symptoms persist, they will understand when it is a must to see a doctor. It is for this reason that there are Patient Engagement programs set up by hospitals so that the patients can learn more. Through patients learning more about different ailments, they will also make it easier for the doctor handling them. They have an interactive platform to ask any questions and give feedback to the hospitals about their services and areas that may need improvement on.  One of the patient engagement programs is the Kaiser Permanente’s HealthConnect program.   This program used a registry and support program that offers electronic care.

Benchmarking Model Essay Example | Topics and Well Written Essays - 2000 words - 1

Benchmarking Model - Essay Example , systematic process of evaluating companies recognized as industry leaders, to determine business and work processes that represent ‘best practices’ and establish rational performance goals† (Zairi, 1998: 13-14). The core principle of benchmarking is measurement and comparison involving the best practices, which helps significantly improve the existing practices and performance. It should be noted that the so-called â€Å"best practices† have different levels and in reality the most preferable type of the ‘reference point’ or ‘benchmark’ may not even exist either due to limited technological levels, scarce resources and/or time, etc. Consequently, the best available practices are used as reference points in this case, which helps set feasible performance goals in the environment by incorporating realistic practices into operations. Jarrar & Zairi (2001) performed a large survey of 227 organizations in 32 countries in order to understand and assess the major tendencies and future directions of benchmarking. The survey results demonstrated that the practice of benchmarking was gaining prominence worldwide and across various industries, from manufacturing education. Also, Jarrar & Zairi (2001) listed several benefits of using benchmarking, namely: improving quality; increasing speed of service; improving processes; understanding customer requirements; setting internal standards; influencing strategic decision- making process; managing resources more effectively; deploying resources; and improving personnel management and changing leadership style within the organization. However, these benefits are available only to those whom are aware about the specifics of benchmarking process, and particularly such essential aspect as various types of benchmarking. There are four major types of benchmarking identified in the literature: benchmarking against internal operations (Internal Benchmarking); benchmarking against external direct product competitors

The European sovereign debt crisis during 2010-2011 Essay - 1

The European sovereign debt crisis during 2010-2011 - Essay Example Matters involving liability crisis have in the recent years being reported globally, as the level of the sovereign arrears of some of the financial scheme of the world have risen, giving them a threat of failure to pay. A Financial network is thought to be in an obligation crisis once its government has failed to pay its debt. However, not any of the nations that are at present in debt disaster has defaulted, but they involve extremely high government debt balances, and their bond output spreads in the securities of the government have gone up, as a result, there is relegation of their sovereign ratings for credit. When an area suffers this crisis, it might be able to undergo a sudden discontinue of inflows from the foreign capital because of major loss of capitalist confidence regarding the economy. The Eurozone had kept an overall acceptable short-term financial credit between 1999 to the year 2007. However, there existed large as well as continuing inequities in the region.  "Greece, Spain, Portugal, and to a lesser extent Ireland†, sustained massive current account shortfalls, and Germany, Netherlands, along with Luxembourg, had profits in the account (Braga & Vincelette 222). The providers of the large plus extended current account losses are dissimilar across these countries. As years went by, the deficits balances of the current financial standing have been increasing, also, a decrease to the surpluses in the other countries. The existing crisis on debt commenced with the demise of the banking corporation in Iceland in the year 2008, and spread to some of the countries in Europe like the Ireland, Portugal, as well as Greece in the year 2009. At the beginning of the second half of this year, reports concerning the debt crisis on the United Sates also blew up (Economic Review 1; Braga & Vincelette 222-225). The crisis originated from various factors and had tremendous implications to the economy of the European countries. GDP Growth in the Euroz one, Q4 2009–Q1 2011 (Belkin, & Mix, & Nelson, 14) Source: International Monetary Fund, World Economic Outlook, April 2011 (Belkin, & Mix, & Nelson, 4). Reasons behind the Financial Crisis The debts predicaments are featured to pro-cyclical economic policy in the period preceding the economic crisis. The countries impinged on had being managing large and untenable fiscal deficits for several years, largely funded through borrowing. The Government of Greek used deficit spending to increase extraordinarily, the people’s standard of living as the debt funded the joblessness societal benefits, raised the remuneration of public workers along with pensioners’ income, and sustained a mutually respectful labor market. The evident cause of the â€Å"European Debt Crisis† is also the changing of the ‘European Monetary Union’ (EMU) from financial stimuli to fiscal consolidation in the year 2009. Until that year, the EMU together with the entire European Union (EU) and other main financial systems followed the IMF order in the upshot of Lehman Brother’s insolvency, to promote global demand by way of increasing government spending. The

Albert Camus The Stranger Essay Example for Free

Albert Camus The Stranger Essay Color and weather as elements used to explore thought and emotion in Albert Camus The Stranger Literary techniques have long been an effective tool that authors use in order to convey deeper meaning within their text, particularly for novels that have a seemingly simple purpose. The Stranger by Albert Camus, translated by Matthew Ward is a perfect example of this, on the surface it is about a murder committed by a heartless man, beneath it traces the development of this man, his thoughts, his principles and finally the acceptance of his fate. Color and weather are two elements that Camus uses in order to develop this deeper meaning, and to explore his protagonists thoughts and emotions. This technique explores the wider concept of existentialism as well, essentially classifying The Stranger as an existentialist novel. Color and weather are used in conjunction at times, but when employed separately; their influence materializes in different ways within the novel. Weather as used by Camus directly influences the actions of his protagonist Meursault. The most prominent instance would be when he commits the murder of the Arab, because of the intense heat. This is evident in the line The Sea carried up a thick, fiery breath. It seemed to me as if the sky split open from one end to the other to rain down fire. My whole being tensed and I squeezed my hand around the revolver.1 Here, the sun and the heat are used to create vivid imagery that characterizes the weather as a force by itself, an irrefutable force that has control over Meursault, something that dictates his physical actions at times. Meursault feels the physical attributes of the world around him in a much greater capacity than others, which is an indication of his existentialist nature. The physical world is all that matters to him, nothing beyond it. The sun is used as a recurring symbol to trace the progression of Meursaults character through the novel. His attitude towards it, they way he views the effect of the sun on himself is an indicator of his transgression as he is convicted and then as he develops his realization of the world, and accepts his fate. In the first part of the novel, the sun seems to cause him solely discomfort, he feels suffocated and weary under the constant battering of its repressive force. This is indicated when Meursault says, on the day of his mothers funeral But today, with the sun bearing down, making the whole landscape shimmer with heat, it was inhuman and oppressive.2 The death of his mother did not cause him grief, but the force of the sun did. Here, he is entirely focused on the physical aspects of his being; he does not function on a level deeper than that. However, this is contrasted to his view towards the end of the novel, when he says .all night long, waited patiently for the first light to show on the pane of sky.3 He values the earth and what it has to give, in the view of his approaching death he looks to the sun as a symbol of hope. Thus what the sun represents to Meursault has changed, once it symbolized aggression and violence, now it indicates hope, and acceptance in his life. While weather was used to influence Meursaults actions, color is employed by Camus to reflect Meursaults thought process and his emotions. Meursault observes color intently as he is completely immersed in the physical world in the first part of the novel. Red features prominently as an indicator of violence, death and aggression. At his mothers funeral, Meursault describes his mothers burial as the blood red earth spilling over Mamans casket, the white flesh of the roots mixed with it4 The red earth reflects the death of his mother, the white represents the empty feeling he associates with it. The line could be seen as an allusion to his ambivalent feelings towards his mothers death, guilt at not being able to conform to societys expectations, represented by red, and awareness that his mothers death has not caused him to feel anything; therefore he is empty, represented by white. Yellow and green appear occasionally in the course of the novel as well, to reflect certain aspects of Meursaults thinking, and emotions. After an enjoyable dinner at Celestes, Meursault says The sky was green; I felt good.5 Green here represents contentment, and a certain tranquil calm that enables him to live in the moment, with his simple concerns and thoughts. Yellow is used when he describes his dead mother and the mirror on his wall. Thus, it represents dilapidation and aging, something that does not appeal to Meursault. Blue and black are significant colours as when they are contrasted with each other, they represent Meursaults struggle between an obligation to conform to society, and a desire to be freed from all responsibility. It can be inferred from the line I felt a little lost between the blue and white of the sky and the monotony of the colors around me the sticky black of the tar, the dull black of all the clothes, and the shiny black of the hearse6 that his ambivalence troubles him. Black as a symbol of mourning represents what Meursault should be feeling, despair and loneliness, while blue and white represent his desire to be liberated, to live in the world without having to feel guilty for his lack of feeling at his mothers death. Meursaults keen observation of color and the fact that the weather affects him in profound ways all allude to something deeper. There is a perceptible change in Camus writing style when he describes nature, and when he describes emotion or a social situation. The sentences flow freely when he writes of nature, describing the sun or the weather or the lap of water against his skin. This is starkly different from the language used to depict social situations, or emotion. The sentences are short and clipped, suggesting Meursaults unease with conforming to society and its regulations. His connection with nature hints at his existentialist tendencies revealed later on in the novel, as he finds pleasure in the physical world; instances such as good weather please him. The usage of these elements as literary techniques in the novel contributes to a deeper understanding of the nature of existentialism itself. Existentialism is a predominant theme in The Stranger, one that Camus has chosen to explore in a compelling way. His focus on the physical, weather and color are both aspects of the world that are visible on the surface. They symbolize the very essence of existentialism, a focus on the absolute, what is tangible and present rather than something unidentifiable and abstract. Existentialists focus on concrete human existence, Camus has alluded to this by employing weather and color as techniques in the novel to illustrate his protagonists thoughts. The development of these symbols, the Sun in particular and what it means to Meursault is indicative of Camus own thoughts towards existentialism. His character Meursault is resolved of his struggle in the end; he reaches a stage where he accepts his impending death. By doing this, Camus encourages the reader to persevere in spite of absurdity. He cites it as an obstacle to overcome rather than a reason for ending ones life, which is the common outcome of an existentialists thinking. Thus, Albert Camus makes use of color and weather to convey certain deeper connotations of the novel, as well as to indicate his protagonists existentialist tendencies, and his own thoughts on this philosophy. He uses symbols, vivid imagery and contrast to highlight the conflict within Meursault, which is an important facet of the novel. His symbolic presentation of the sun traces Meursaults character development, from a man removed from most of the world, to a man who accepts his fate and truly appreciates the world around him. These are the elements that contribute to the depth of a novel, give it many layers that provoke thought within the reader. Bibliography Camus, Albert (1942) The Stranger, Alfred. A. Knopf, Inc (1998) 1 The Stranger by Albert Camus, translated by Matthew Ward, page 59 2 The Stranger by Albert Camus, translated by Matthew Ward, page 15 3 The Stranger by Albert Camus, translated by Matthew Ward, page 113 4 The Stranger by Albert Camus, translated by Matthew Ward, page 18 5 The Stranger by Albert Camus, translated by Matthew Ward, page26 6 The Stranger by Albert Camus, translated by Matthew Ward, page 17

Fiscal Policies: Relationships between Housing and Economy

Fiscal Policies: Relationships between Housing and Economy The government uses two types of policies to evaluate economic activity and set interest rates in balance with inflation and deficiencies. It is a governmental orthodox that housing market play a significant role in the structuring the economic stability and causes inflation consequent of low prices. According to an economic research, rise in construction costs and uncertainty in housing investment is the real cause of two-third decrease in house construction cycles since 1970. Fiscal policy is used in evaluation of economic activity, to assess the level of taxation requirement, and establishing what fraction of taxation will be spent on public expenditure. There are two types of fiscal policy: expansionary and deflationary fiscal policy. Under the expansionary fiscal policy, the government aim is to encourage greater spending to boost the economy. Conversely, deflationary fiscal policy aim to assist in the reduction of inflation through decease in the level of economic demand. Fiscal policy is used by government as an instrument to control economics and to support monetary policy. Conversely, fiscal policy aims to preserve the growing of the economy along with the perseverance of low level of unemployment. In the event of excessive debt or deficiency, fiscal policy will face difficulty to operate accurately. Whereas, monetary police is used for assessing the supply of money and interest rates to achieve desired economic policy objectives. If the economy is in recession, the government would aim to boost economic activity, through expansionary monetary policy by reducing interest rates whereby growth of money supply will increase. Adversely, if there is a need for reduction in economic activity, due to fast growth causing inflation, the government will put in operation deflationary monetary policy to increase interest rates and reduce rate of growth in money supply. In broad terms, most of the problems adversely effecting the economy of Britain, over the last fifty years, have been led or influenced by housing market. To particular degree, there has been an unacceptable imbalances in the large demand for housing along with the limited supply of housing, consequent to the fluctuating housing market. In the contrary, the housing market remains strong, as alertness for economic recovery continues to be at the core of alleviation of the housing market, in parallel with the economy. A sudden increase in house prices came to a screaming peak in 19894. Subsequently, the economy halted and the interest rates increased dramatically to 15% to compensate for the rise in inflation and to shield the British currency. Escalation in net savings was triggered by the dramatic stagnation in house prices. In the event of continuous decline in house prices, the economy inevitably faces growth in recession in parallel with the anticipated decrease in lending. Substantially, this will result in a collapse of the economy, giving rise to increased levels of unemployment and economic diminution. Government is proposing new measures to increase the supply of housing, promote flexibility in the housing market, and streamline and simplify the planning regime. The interaction between housing and the economy is pervasive. Fluctuation of house prices, contribute significantly on consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ expenditure. The responsiveness of new housing construction to demand changes is weak. Fall in house prices attract construction then rise in prices; this is the factor which resulted in recent recession in construction. National Income is the total annual income of a state, consisting of employee wages and the profits of companies. Conversely, national income equates to the value of the output of all goods and services during the same period8. In wider terms, national income is valued by gross national product (GNP) which is the amount of a countrys total output subtracted by an allowance for replacement of ageing capital stock. The primary factors effecting the construction industry have been the rise in building materials, profitability of development, interest rates and the economic growth as opposed to land prices which had little effect on the number of new houses being built10. The evidence from a recent research of the house building cycle, have proved that private building activity such as building of offices, warehouses and shops operate relatively different and move in opposite direction to a house building cycles. Hence, this indicates the adverse reflection on new levels of housing caused by other private sector building crowding out house building. Inevitably, depreciation in one sector is inadvertently means withdrawal of supply from the other sector. Furthermore, the impulsiveness of construction costs renders it more competitive for house builders to challenge with other sectors, in parallel lines. The current situation is that overall national economic fluctuations appear to synchronise with the fluctuations in housing investments. Whereas, in early 1970s, the economy stabilised as the fluctuation in national economy did not coincide with the changes in housing investment. Adversely, there are other problems facing house building as we are running out of land suitable for new housing12 (Kelvin Hopkins the UK Parliament). Nevertheless, government is planning to tackle this recession in the economy caused by downturn in house building cycle. In effect, increase in housing investment effectively improves national income. Since the housing market is in the era of recession, the government got its hands full as it faces the reality of decline in national income. National income has faced a large decline as the house prices rise along with interest rates decreasing demand for house building market. According to relevant figures, since 1960, the UK has invested a lower proportion of its national income in housing than any other EU country. On the one hand of the spectrum, the governments goal to set high interest rates as a means of controlling inflation. On the other hand, this is clearly exposing prospective house investors to high interest rates which contributes to making the UK housing market much more volatile, which itself adds a potential volatility to the wider economy. In conclusion, it is the time of volatility for the house building market as the government stretch its legs to establish the exact fiscal and monetary policy for the development and stability of our economy. However, it is the house building cycle, which is paying a high price for the increased interest rates in mortgages, as public demand in the housing market is threaten by increased house prices. In Fact, there is no easy solution for this, expect from anticipation of interest cuts and reduction in cost of construction materials.

Establishing and adjusting the marketing mix

Establishing and adjusting the marketing mix Toyota Australia is the leading car manufacturer in Australia having a market share of 21% beating it competitors. The company has grown and developed from its establishment from Japan in 1937. Toyota Australia marketing mix followed the 4Ps in establishing a brand that is renowned for its quality, innovation and services. They offered a wide range of vehicles which targeted the 30s to 40s age bracket and attempting to break into the gen y market. There price reflected the services and quality of manufacturing the vehicles, and the also offered consumers choice to add features. They mainly promote their brand through television, newspapers and by being a sponsor of reality shows and sporting events. They are internationally recognised and have made their mark in the marketplace Introduction Scope The following is a marketing mix review and recommendations report on the worlds largest car manufacturer Toyota. The report will outline the fundamental elements of Toyotas marketing mix, and also recommendations will be made on how to improve on each marketing mix element of the organisation. Background Toyota Motor Corporation established in 1937, is the biggest car manufacturers in the world, with its factories spanning over various countries. It is one of the worlds most successful and most profitable car manufacturers. Australia has one of the smallest and oldest car industries in the world and has played an important role in the success and development of Toyota over the past 50 years. The first Toyota vehicles where imported to Australia in 1958 by a mining, construction and services company called Thiess, who imported 13 Landcruisers a model of 4WD, which they used for the Snowy Mountains Hydro-electric scheme. They also began to sell the Landcruiser vehicles in 1959. In 1963 an assembling factory in Melbourne called Australian Motor Industries was established and produce the first lot of Toyota corolla and corona cars. They began to be commercially available in 1971 through Thiess Toyota who became commercial leaders in 1979. Then in 1988 the two companies merged to create the Toyota Motor Corporation Australia, which began a global competiveness and established an important export market. In 1994 the Toyota Altona Assembly Plant is opened and the Toyota corolla is the first car to be built in the plant. Vision Toyotas vision is to become the most respected and admired company, in the car industry Mission Their mission is to deliver high quality automotive products and services to their customers, and being actively involved with the community, partners and environment. Methodology Various methods were used to conduct the review of Toyotas marketing mix. One of the methods used was conducting a survey, to find out what the public had in mind when it came to Toyota. These were handed out to random people passing by, and were asked to complete the survey anonymously. They were basic questions that required a bit of thinking from each individual as how they perceive Toyota as a brand. The survey contained a perceptual map which each person was ask to plot where they think a certain car brand fits. The other methods that were used to gather research, was using online resources such as the Toyota website to get a better understanding of the companys direction and the range of products that they offered. The website was very insightful and was clear and easy to navigate, and was very informative. Also the Australian Bureau of Statistics was used to gather information on sales and market share of all the major car companies in comparison to Toyota. This provided factual statistics and information that was very relevant in determining how Toyota fits in to Australias car industry and market. Results Findings Untitled.jpg . Perceptual Map of Car brands comparisons on Reliability vs. Durability The sample result from the survey shows the perceptual map of how consumers compared Toyota and other brand of cars when it came to reliability and durability. The outcome of where Toyota is placed in the map is very high on its reliability and durability. Toyotas market strategy is to sell a top quality product that lasts. This grabs the consumers attention when their looking to buy a car that is reliable and durable. Marketplace Toyota Motor Corporation is the largest vehicle manufacturer in the world. Toyota co-operates with 51 manufacturing companies in 26 nations, and sells its vehicles in over 170 countries under the Toyota, Lexus, Hino and Daihatsu brands. Toyota leads the automotive industry in environmental technologies with their new innovative hybrid technology in their Prius and Hybrid Camry vehicles. They are also looking into the development of Fuel cell technology for future vehicles. Toyota has in recent years dominant the Australian car market, with a market share around 21 percent (Fig.2) and is steadily rising with predictions that it might reach 25 percent by 2012. Toyota Australia has remained the number one brand for selling more vehicles than any other single car brand in the industry for more than 14 years. Toyotas Market Share Toyota has dealerships across Australia that sells their range of vehicles from cars, SUVs, trucks and hybrids. They have established a well know brand that people associated thing such as quality, durability, reliability, innovation, safety, and sustainability. There brand revolves around keeping a high standard to ensure that the customer receive the highest quality product and service which keep them loyal to the brand. Toyotas four core values: Customer first Respect for people International focus Continuous improvement and innovation. Target Audience Toyota covers a wide market sector that caters for families with its range of sedans to other vehicles such as four wheel drives, sports cars, luxury vehicles and small hatchbacks and buses. The age demographic that Toyota mainly targets are early 30s to mid 50 year old consumers. Toyota aims to target all possible sectors and just recently cracked into the large car market with their Toyota Aurion sedan. This was marketed to large families and was proved successful after taking the title of best large car of the year in 2009 by Australian consumers. Toyotas latest marketing attempt was to target the generation y sector with a new small car called Rukus, which Toyota calmed that it will appeal to the young consumers. Its boxy shape and edgy urban styling are anything but boring, so youll never blend in. As described in the Toyota website, claiming that to be different is an important factor when it comes to marketing to the gen y consumers. They are also targeting the environmental conscious consumers, who want to do their part in reducing their impact on the environment by limiting CO2 emissions. Toyota developed an advance hybrid technology which it has implemented in two of its vehicles the Prius and Camry. The hybrid technology combines fuel and electricity to power the engine. Toyota strives to become the leader in innovation of new vehicle technologies. Toyotas Marketing Mix Elements 4 Ps Toyotas marketing mix consists of the 4 Ps which make up the basis of Toyotas overall market strategy. The 4 Ps stand for; Product Price Promotion Place Product A good product can be self marketed when it benefits the consumer demand. When marketing a product, it must differentiate to what a competitor is offering by features, design packaging, services, warranties, safety and environmental impact. Toyota offers a wide range of products that meet the demands of the consumer while being different to the other car brands on the market. There product range is segmented into four areas each meeting the needs of what a consumer is looking for in a vehicle. Toyotas product market contains the following Passenger consisting of small, mid size, and large cars. Aurion, Camry, Corolla, Rukus, Tarago, Yaris. 4WD SUVs Kluger, Landcruiser 200, Prado, Rav4 Commercial Coaster, HiAce, HiLux, Landcruiser 70 Hybrid Camry, Prius Toyota offers with its products after sales services, such as Toyota Service Advantage which includes capped price servicing, specialist technicians, and genuine parts. They also offer financing at a low rate so that consumers are able to have the product sooner. Price The prices set for products plays a major role in its marketability. The pricing of vehicles in Toyota depends on what the consumer wants to include in their vehicle. They set a base price which then increases if a consumer wants to modify or add options such as metallic paint, wheels, body kits or extended service warranty. This gives the consumer more choice and flexibility as to how they want their vehicle to be when they purchase it. The price of vehicles in the range can start from $18,990 to a more premium price of $80,000 or more dependent on the make, model and add options. The pricing of Toyota vehicles are higher in some areas in comparison to its competitors, but its main selling point is that they sell you a top quality product with great service and parts, that is also reliable and has the highest safety standards. Promotion Promotion is way of communicate to consumers and grabbing their attention to make a sale. This usually involves three ways of effective promoting through advertising, public relations, and sales promotion. Toyota uses various methods when it comes to promotion, advertising through television, radio, internet, newspapers, billboards, yellow pages, flyers, brochures and word of mouth. They keep reiterating that they are a car company that provide quality, durability, reliability, innovation, safety, and sustainability. Toyota over the years uses catchy slogans to draw attention to their brand. When a person hears oh what a feeling! they directly associate it to the Toyota brand, and recall the television ad of a person jumping and freezing in mid air. This is the most recognised slogan in advertising which they have used since the 1980s in Australia. Toyota teamed up with a renovation show called The Block in promoting their new model Yaris. This is seen as a smart promotional strategy as they are sponsoring a popular show; in turn this extends Toyotas reach to their audience. They also offer a chance to win a new car which also makes the consumer want the product more by enticing them that they have a chance of winning. Place Distribution or place is a very crucial element of the marketing mix as the main thing that must be addressed is how we reach the consumers. Toyota sells its vehicles through its dealerships across Australia. Sales are mainly made to public consumers on a one on one basis with their selling staff. Toyota has also established distribution channels overseas with more than half the vehicle manufactured in Australia being export to regions such as the Middle East. The availability of Toyota vehicles has become very easy to all consumers in Australia and overseas. The internet has also opened a major channel as consumers are able to inspect, enquiry and purchase a vehicle without leaving their home. SWOT Analysis Strength Weakness Market leader with 21% market share Strong brand image Customer loyalty Car manufacturing leader Quality issues (due to recalls) Production capacity Pricing Opportunities Threats Producing more environmentally friendly vehicles Targeting the younger demographic Product recalls Rising oil prices Production costs Downturn in economy Limitations The report presented many limitations, which interrupt some of the methods such as the collection of data and research. The follow issues where faced while doing the report Information when it can to investigating Toyotas marketing strategies as a whole the information was limited and inaccessible. Interpretations had to be made based upon the limited information that was provided, and observation. Survey Surveys proved to be a challenge as people were not interested or willing to take part in the survey. Analysis as there was lack of marketing information available about Toyota, secondary sources of information had to be used which could prove to be inaccurate Recommendations The recommendations that Toyota may apply to improve their marketing mix can be drawn upon in the follow; Product When it comes to Toyotas product range they are missing key markets that other car brands have successfully achieved, such as introducing a wider range of large cars for large families, also target young consumers who are able to afford a Toyota vehicle they should start with mid 20s then work their way down the age bracket as teens might not find Toyota affordable which puts then off the brand. Toyota should also expand their hybrid technology to the smaller cars which has not been done yet. Price when it comes to affordability Toyota misses the mark, even though it thrives on quality and services the price seems to be inflated and is further inflated when a consumer wants to add a certain feature. I recommend that they offer a bundle or package deal such as free insurance for a year or free fuel to make the purchase seem worth it. Promotion Toyota should start advertising on social networks if it is to target the young age bracket. Also making ads that will appeal to the young generation but without losing all identity of Toyota. Coming up with a new catchy slogan to get the consumers involved. Offering more sales, discounts and offers that benefit the consumer, starting a loyalty program for the customers, keeping them informed. Place Toyota has positioned its self in the number one spot, to continue being a market leader they must improve their distribution channels such as the dealerships which are located in areas of low income earners, and retirees which decreases sales. Conclusion Drawing upon all the research and results, Toyota has built an industry which people associated quality, durability, reliability, innovation, safety, and sustainability. They have established themself as Australias leading car brand with their wide range of vehicles that suit any consumer. There pricing is somewhat high but its a reflection of the quality and service they provide. Toyota has become an internationally recognised brand that thrives on customer satisfaction and loyalty. The further development of becoming a sustainable car manufacturer, appeals to the public as they are showing their commitment in sustaining the global environment. They are yet to develop a successful marketing strategy when it comes to appealing to the younger consumers. Appendix Survey Structure Toyota Australia Survey Age: Gender: For each item identified below, circle the number to the right that best fits your judgment of its quality. Use the scale above to select the quality number. Description/Identification of Survey Item Scale Strongly Agree Neither Strongly Disagree Toyota is a brand that you can trust 1 2 3 4 Toyota is a brand that is reliable 1 2 3 4 Toyota is seen as innovative 1 2 3 4 Toyota products are affordable 1 2 3 4 Toyota cares about the environment (sustainability) 1 2 3 4 The offer a large range of vehicles 1 2 3 4 Easily identified from other brand 1 2 3 4 is appealing, fresh and vibrant 1 2 3 4 fulfils the consumers needs 1 2 3 4 makes you want to own a vehicle 1 2 3 4 offer flexibility and options 1 2 3 4 Toyota is customer focused 1 2 3 4

Deer Hunting: A Family Tradition Essay -- Personal Narrative

Since the beginning of time man has been hunting animals for food. Even before fire, man needed to hunt, because hunting was the only way to eat. At first man used things such as spears and rocks to kill its prey. As man evolved, they started using bows and arrows. Next came an early model of what we use today, the firearm. It is powerful yet easy to carry around. It puts the animal through less suffering and is a lot more efficient than previous techniques. Hunting was once a necessity, but now it is a tradition, passed on from father to son as a way to spend time together, enjoy the outdoors, and experience what our ancestors went through in hunting their dinner. Since it is considered a sport some think we are killing off the deer population, when in actuality, â€Å"While most other big-game species have declined with the spread of urbanization, the whitetail has been able to adapt to its ever-changing environment. Through the efforts of state agencies and conservati on groups like Whitetails Unlimited, wildlife officials estimate today’s whitetail population to exceed 30 million† (www.whitetailsunlimited.org). For as long as I can remember, the week after Thanksgiving my father would get up even earlier than usual, get all bundled up in his camouflage clothes, and head up into the woods bright and early. I wasn’t exactly sure why this morning routine was so mundane compared to his usual work day routine, but as I grew older I would begin to understand. Time went on and I finally learned where he was going, though I still didn’t exactly know why he was going hunting. At the age of 12 my Dad told me I would finally be able to go hunting with him, if I wanted. Although a pistol can be used, a... ...ns we had plenty of time to talk about things, but I also had time to sit and think about things for myself in the calm outdoors. That first day of hunting proved to me that hunting is one of the most fun and enjoyable things to do, along with an emotional experience, as long as it is done safety. Works Cited â€Å"Ignoring hunter safety can be a fatal mistake.† Times-Picayune. 13 Nov. 2013. 36. Kathman, Margaret. â€Å"A Reluctant Deer Hunter.† September 7, 2013, Blog Web. 4 Dec. 2013. http://margaretkathman.blogspot.com/2013/09/a-reluctant-deer-hunter.html Feinman, Ron. Personal. Web. 4 Dec. 2013. Slinksy, Jim â€Å"The Perfect Deer Rifle.† Web. 4 Dec. 2013. . The Ultimate Hunting Network. Web. 4 Dec. 2013. . Whitetails Unlimited. Web. 4 Dec. 2013. . Deer Hunting: A Family Tradition Essay -- Personal Narrative Since the beginning of time man has been hunting animals for food. Even before fire, man needed to hunt, because hunting was the only way to eat. At first man used things such as spears and rocks to kill its prey. As man evolved, they started using bows and arrows. Next came an early model of what we use today, the firearm. It is powerful yet easy to carry around. It puts the animal through less suffering and is a lot more efficient than previous techniques. Hunting was once a necessity, but now it is a tradition, passed on from father to son as a way to spend time together, enjoy the outdoors, and experience what our ancestors went through in hunting their dinner. Since it is considered a sport some think we are killing off the deer population, when in actuality, â€Å"While most other big-game species have declined with the spread of urbanization, the whitetail has been able to adapt to its ever-changing environment. Through the efforts of state agencies and conservati on groups like Whitetails Unlimited, wildlife officials estimate today’s whitetail population to exceed 30 million† (www.whitetailsunlimited.org). For as long as I can remember, the week after Thanksgiving my father would get up even earlier than usual, get all bundled up in his camouflage clothes, and head up into the woods bright and early. I wasn’t exactly sure why this morning routine was so mundane compared to his usual work day routine, but as I grew older I would begin to understand. Time went on and I finally learned where he was going, though I still didn’t exactly know why he was going hunting. At the age of 12 my Dad told me I would finally be able to go hunting with him, if I wanted. Although a pistol can be used, a... ...ns we had plenty of time to talk about things, but I also had time to sit and think about things for myself in the calm outdoors. That first day of hunting proved to me that hunting is one of the most fun and enjoyable things to do, along with an emotional experience, as long as it is done safety. Works Cited â€Å"Ignoring hunter safety can be a fatal mistake.† Times-Picayune. 13 Nov. 2013. 36. Kathman, Margaret. â€Å"A Reluctant Deer Hunter.† September 7, 2013, Blog Web. 4 Dec. 2013. http://margaretkathman.blogspot.com/2013/09/a-reluctant-deer-hunter.html Feinman, Ron. Personal. Web. 4 Dec. 2013. Slinksy, Jim â€Å"The Perfect Deer Rifle.† Web. 4 Dec. 2013. . The Ultimate Hunting Network. Web. 4 Dec. 2013. . Whitetails Unlimited. Web. 4 Dec. 2013. .

Wystan Hugh Auden Essay -- Biography Biographies Essays

Wystan Hugh Auden Wystan Hugh Auden was born on February 21, 1907, in provincial York, England. Over the next sixty-six years, he became one of the most prolific poets of the twentieth century. He was a versatile poet who felt that poetry was "a game of knowledge." He boarded at Gresham’s School in Norfolk and in 1925 went to Christ Church at Oxford. Although he initially studied biology, he quickly switched to English. From there he embarked on a literary career that covered almost fifty years. Auden’s influences were plentiful: T. S. Eliot, Emily Dickinson, Gerard Manley Hopkins, Robert Frost, and above all Thomas Hardy. Ironically, future generations of poets, including John Ashbery, W.S. Merwin, James Wright, and James Merrill, would look to Auden as a primary influence in their own poetry. The first phase, or "chapter" as Auden would call it, of his literary life covered 1927 to 1932. During this time he emerged from the land of English Romanticism, the Lake District. A pamphlet entitled Poems was printed out in 1928 on a hand press with the help of poet and friend Stephen Spender. After spending a year and a half in Berlin, Germany, Auden returned to England to have his first book published. This book, again entitled Poems (1930), was published by Faber and Faber under the direction of T.S. Eliot. As David Perkins explains in A Modern History of Poetry: Modernism and After, Auden "seemed in the 20’s to be the next step beyond Eliot. The general trend of his writing, regarded as a reaction against Eliot, seemed to be toward accessibility, a more conversational tone, and a freer use of discursive or generalizing language" (151). But the thirties led to a new "chapter" in Auden’s life. By the 1930’s, Auden, alo... ... the Pulitzer Prize. This was followed up with the esteemed Bollingen Prize (1954) and Feltrinelli Prize (1957). Auden continued to write with twenty-one more volumes to come. In 1946 Auden became an American citizen. W. H. Auden deserves his ranking as not only one of the 20th-Century’s greatest poets, but also as one of its most prolific literary authors. Apart from his poetry, Auden wrote reviews, critical articles, and essays ranging from Greek literature and Icelandic sagas to modern poetry and fiction, folklore, children’s literature, psychology, religion, history, biography, light verse, and music. His influence can be compared only to the likes of Eliot, Yeats, and Pound. WORKS CITED Auden, W. H. Collected Poems. New York: Vintage International, 1991. Perkins, David. A History of Modern Poetry: Modernism and After. Cambridge: Harvard UP, 1987.

Did Charlemagne deserve the title “Great”? Essay

A great ruler is a different concept for different people. It can include great skill in battle, or great administration strategy. www.dictionary.com Explains Great as:1.Powerful; influential: one of the great nations of the West. 2.Eminent; distinguished: a great leader. 3.Grand; aristocratic. Charlemagne was a ruler who ruled over the Frankish Empire in the middle-dark ages. Many historians regard him as great, for he did many things for the Christian Religion. We do not specifically know when Charlemagne was called great. Charlemagne was an accomplished conqueror and good with bribes. In one sense, Charlemagne did more than just restore the empire. He added to it which Roman arms never reached (64, The Times: Illustrated History of Medieval Europe, Felipe Fernandez-Armando). From this source, we can tell that Charlemagne was an accomplished conqueror, which could be considered as great. Charlemagne conquered many new lands, and he took over Saxony, a huge piece of land, with tough, strong people. This would make Charlemagnes court admire him, for the far-reaches of his empire would bring them riches and wealth. He could then use this new-found wealth to shower the Catholic Church with money and riches. Einhard wrote: He provided [it] with a great number of vessels of gold and silver. It seems (for we do not know for certain when this title was given) as though the title great was given by the Catholic Church for they admired Charlemagne as he had helped defend and spread Christianity. This would lead the Catholic Church to think that he was great. Charlemagne tried to revive the old Roman ways of Law, standardization, learning and hygiene. Charlemagne was also the creator of the Carolingian Renaissance. He revitalised learning in the courts, took interest in books and made sure that all the books of earlier generations were kept for the future. This would give the scholars a reason to call Charlemagne great, for  he had revived learning from a period of Darkness where learning was forgotten and thrown away. Charlemagnes rule marked the end of the Dark ages, and the middle ages had begun. With this, Charlemagne also standardised currency using silver, while earlier there were many different types making the country run amok in confusion. He could have been called great from historians later on, who would consider this a great feat. Charlemagne could be a cruel and harsh ruler. He had many Saxons massacred in his campaign for Saxony, and he did not see it as either cruel or harsh. The Catholic Church approved of this, for the massacred Saxons were not Christian, and the Catholic Church had been earlier bribed. This was not a great thing from Charlemagne, in the Saxons eyes, for it was an unnecessary and costly move to massacre them. In summary, Charlemagne did deserve the title great, for he revived (to an extent) learning, standardization and law. He had also conquered many different lands for the Frankish empire. To many people, Charlemagne was a bad ruler, but even though he had been cruel and harsh, his good achievements overshadow his cruel times. Therefore, Charlemagne deserved the title great. Bibliography McGrath, F. (n.d.). The Longevity of The Saxon Wars [Adobe PDF]. RetrievedNovember 18, 2008, from http://www.leeds.ac.uk/history/studentlife/e-journal/McGrath.pdfReference Source Armesto, F. F. (Ed.). (n.d.). Illustrated History of Europe. Times Books. great. (n.d.). Dictionary.com Unabridged (v 1.1). Retrieved November 17, 2008, from Dictionary.com website: http://dictionary.reference.com/browse/greatFearns, J. (2008, November 17). Year 8 History. Lecture presented at ChineseInternational School, 2406. Economic and Legal Reforms. (2008, November 2). Carolingian Renaissance. Retrieved November 17, 2008, from Wikipedia Web site:http://en.wikipedia.org/wiki/Carolingian_RenaissanceMacMullen, R. (1997). Christianity and Paganism in the Fourth to EighthCenturies. Yale University Press. (Original work published 1997)

Ender’s Game Essay

In a creation lots different from ours, angiotensin converting enzyme with aliens and space go lives a six-year- former(a) boy from Earth. His name is Ender Wiggin and he is far from the ordinary. He is a third base meaning that he was non supposed(a) to be born due to produce perchrictions. Through the consideration of the g all told overnment, his p atomic number 18nts were permitted to catch a third child. Due to his superior skills, he is chosen to attend dispute naturalize in society to fight the buggers. In the process of becoming a drawing card in order to save the Earth, Ender is manipulated by Valentine, the determineers and Col peerlessl Graff.This makes him a demote soldier by facing many obstacles as an individualist and devising him self-sufficient. Valentine is Enders 8 year old sister, whom he humps very much. Later on in the book, she manipulates him so that he would be determined to save Earth. She herself was tricked into manipulating Ender by Graff , and later regrets it. Valentine manipulates Ender by writing him a letter that Graff had convinced her to do. Ender, the Bastards wouldnt throw up any of my letters through coin bank now. I moldiness have make unnecessary a hundred eons save you must have thought I never did.Well I did. almost people might think that beca employ youre being a soldier you are now a cruel and rocky person who uniform(p)s to hurt people, like the marines in the video, but I know that isnt true. You are nonhing like you-know-who. maybe you seem mean but youre non fooling me All my love turkey lips, Val. befoolt write cover theyll probably sikowanalize your letter (Card, pg. 150). Valentine is manipulating Ender by making him reckon that he is non like Peter, which is Enders greatest fear. She knows that by doing so he impart count her and forget be fit to centralise on winning.Ender however, does not believe her because he realized that if the teachers did not let the rest of her letters be sent, thusly why this hotshot? He knows she is trying to oblige him into believing that he was not like Peter. Valentine to a fault convinces Ender to not go back to Earth. She tells him that Peter has big plans for him he has been time lag for this opportunity his whole living. He had plans for you, Ender. He would publicly reveal himself when you arrived, qualifying to resonate you in front of the videos. Ender Wiggins older brother, who as well as happened to be the great Locke, the architect of peace.standing(a) next to you, he would look quite a mature. And the physical resemblance between you is stronger than ever. It would be quite simple for him, then, to take over (Card, pg. 312). Valentine tells him Peters plans but Ender does not seem to understand. He believes that either stylus he has already spent his life being someones pawn. after(prenominal) talking to Valentine, he had finally persistent to leave with her. He says, I am not going for you. I m not going in order to be governor, or because Im bored here.Im going because I know the buggers unwrap than another(prenominal) living disposition, and aybe if I go there I can understand them better (Card, pg. 314). Finally, Valentine similarly manipulates Ender by meeting him at a lake and encouraging him to continue to go to competitiveness school. If you try and lose then it isnt your fault. But if you dont try and we lose, then its all your fault. You killed us all (Card, pg. 240/241). Valentine persuades Ender that it is best for him and the world to continue conflict to win the battle. She tells him it is revealstanding for him to at least try earlier than not try at all.If he tries then no one will say anything because he did his best. However, if he does not try at all, then everyone will blame him knowing that he could have done to a greater extent t major planet Earth. Valentine is someone very significant in Enders life and by manipulating him she benefactor ed Graff control condition Ender further. Through knocked out(p) the book, the teachers around Ender are forever manipulating him. They decide that by manipulating Ender, it will be best for him in the massive run. unrivalled point would be when the teachers decided not to tell Ender that he was actually fighting the buggers.Ender you never vie me. You never played a game since I became your opposition. Ender, for the past few months you have been the battle commander of our fleets. This was the Third Invasion. There were no games, the battles were real, and the that enemy you fought was the buggers (Card, pg. 296). No one had told Ender that he was actually fighting the buggers at their home planet. They did not tell him so he would feel no pres original. This live on to his victory over the buggers but clam up Ender was upset. The teachers had manipulated Ender and pushed him too far.The adults are depending on the electronic computer to tell them when they are pushing En der more than he can handle. You cant be serious nearly this plan of battles. Yes I can. Hes simply had is army three and a half(a) weeks. I told you. We did computer simulations on verisimilar results. And here is what the computer estimated Ender would do. We want to teach him, not give him a unquiet breakdown (Card, pg. 173). The fact is they have already gone past his limit. The adults were by magnanimous him more than he could handle. For employment, he was formerly given two battles in one day during his time at difference School.Lastly, the teachers manipulate him by never constituent him in dangerous situations. Every time Ender was ganged up on the teachers would not help him and so he would fight alone. If the teachers were allowing that to repeal up on official report, it was apparent they didnt intend to punish anyone for the painful little skirmish in the battle room. Arent they going to do anything? Dont they care what goes on in this school (Card, pg. 117). Ender was frustrated and confused as to why the teachers were never there when he was in trouble. He learned to never count on the adults to come and surrender him.These three points made him a better soldier because t made him stronger, more independent and that helped him prepare for the real battle. Graffs intention of manipulating Ender was to keep him on track. He wanted Ender to only be able to rely on himself and nobody else. Graff wants Ender to use his intelligence to help him get out of a rough situation. The first example of how Graff manipulates Ender is by changing his armies often. He sends Ender from fire hook to Rat, Rat to Phoenix and from Phoenix to Dragon. Ender shake his head.It was the stupidest thing he could think of, to elevate him ow. Nobody got promoted before they were eight years old. Ender wasnt even seven yet. And launchies ordinarily moved into the armies together, with most armies getting a new kid at the same time (Card, pg. 69). Ender wa s tired of switching armies often. It was only when everything was settling down, when he made a few friends and had gotten over the fact that he was not with Valentine they decide to transfer him. Colonel Graff also manipulates Ender into going to Battle School. You wont dismiss your go and father, not much, not for long.And they wont miss you long either Well no one wants a third anymore. You cant expect them to be glad. But your mother and father were a special issue (Card, pg. 21/22). Graff speaks with Ender alone and tells his how his familys reply would be. He brings up the past active his parents life and that having a third was such(prenominal) a disgrace for them. He tells Ender that miss them a little but currently he will forget about them and they will do the same. Furthermore, Graff also makes sure that Ender does not get any tide over from the teachers when he is in problem.He also helps Ender become alienated from the other launchies. Ender Wiggins must believe that no matter what happens, no adult will ever, ever rate in to help him in anyway. He must believe to the core of his soul that he can only do what he and the other children work out for themselves. If he does not believe that, then he will never strike the peak of his ability (Card, pg. 202). Graff plays with his mind, mentally making him believe that his teachers will never be there to protect him. He makes Ender believe that he could only depend on himself.